Welcome to the news letter from my alter ego…the maverick copywriter.

In a few minutes I’m going to dive right in and talk to you about a concept called…

“The Lead (Part 1)”

But first I want to share a little bit about the idea behind this newsletter.

The primary goal here is to do 2 different things.

1. I’ll teach you about different copywriting/marketing concepts that I’ve used, learned and are currently applying so that you can use these exact same concepts to write sales generating copy for yourself or for your clients.

2. I’ll show you how the concept is being used. Think of it like a behind the scenes look at how it’s being used in the real world.

So now that part of the intro is out of the way let’s dive in to today’s topic.

The Lead by Mark Morgan Ford

Stay tuned for part 2 of this series