The Harvard Teacher That Gave a Masterclass On How To find your Customers Biggest Problem

The Harvard Teacher That Gave a Masterclass On How To Find Your Customers Biggest Problem

Imagine this…

You want to create a new product for struggling copywriters, but you don’t know where to start.

What do you do?

First you find out what is your target marketers biggest problem, then come up with a solution to solve it.

It’s rather simple.

But not easy.

That is, unless you know how to dig into your research to find out your target markets most nagging problem.

If you do a google search you will find countless suggestions on how to do that.

Some of what you will find is just flat out junk, and doesn’t help at all.

On the other hand you might just come across some really useful information about how you should go about finding problems a market is having.

That’s exactly what I did.

After watching nearly 9 hours or lectures from different content providers online I finally came across one where they actually had a real solution that works.

The man in the video is named Michael Skok.

And he gives you the framework for not only finding out the problem your target market wants solved, but also how you should go about solving it for them.

It’s your value proposition.

You learn about the 4 u’s at the 11:18 mark in the video. (And no they aren’t urgent, unique, ultra specific and useful)